客戶 / Client's name：叢臺區第三幼兒園
設計內容 / Design content ：VI設計、LOGO設計、IP設計、環創設計
設計日期 / Design date：2020-07-22
地址 / Project address：河北 · 邯鄲
叢臺區第三幼兒園以“育之以愛，教之以情”為辦園宗旨，寓指幼兒在園所及老師的細心呵護培養之下，知識的累積從少到多，自身的發展從少到多；以“幼兒為本，呵護幼兒成長，關注幼兒發展，培養健康人格”為辦園理念；“文化啟蒙，潤心養正；快樂運動，健康育人”作為辦園特色。
麥吉乇設計之時將以主體似兩個奔跑運動的孩子，自由自在，是活力、自信的象征，也代表著朝氣蓬勃的向上力。體育作為傳統文化中的重要組成部分，是中華民族寶貴的文化遺產，體育精神代表著孩子們對生活的熱愛和積極向上的心態，同時也是孩子們在園所之中健康快樂、自由自在成長的一個體現，讓孩子們在運動中長大，傳承體育特色，與園所的辦園特色辦園目標相契合。整體識別性高，富有理念，具有品牌專屬性，易于傳播。
The third kindergarten in Congtai district takes "education with love and teaching with emotion" as its tenet, implying that under the careful care and cultivation of the kindergarten and teachers, children can accumulate knowledge from less to more and develop themselves from less to more; it takes "children oriented, care for children's growth, pay attention to children's development and cultivate healthy personality" as its idea; "cultural enlightenment, moistening the heart and nourishing the body; happy movement, and" happy life ", "Healthy education" is the characteristic of running the garden.
When Maggie Torr is designed, the main body will be like two running children. Freedom is the symbol of vitality and self-confidence, and also represents the vigorous upward force. Sports, as an important part of traditional culture, is the precious cultural heritage of the Chinese nation. Sports spirit represents children's love for life and positive attitude. It is also an embodiment of children's healthy, happy and free growth in the kindergarten. It makes children grow up in sports, inherits sports characteristics, and is consistent with the goal of the kindergarten All right. High overall recognition, rich in ideas, with brand specificity, easy to spread.
