客戶 / Client's name：鴻燕幼兒園
設計內容 / Design content ：VI設計、LOGO設計、IP設計、空間設計、景觀設計
設計日期 / Design date：2020-11-07
地址 / Project address：四川 · 江油
鴻燕幼兒園以“辦為孩子今天、明天、未來負責任的教育”為辦園宗旨；樹立“團結和諧、奮發進取、勇于開拓、求實創新”為園風；實現“博愛、快樂、自然、創新”的教育目標。鴻鵠之志，大鴻之志，寓指遠大的志向，是中華文化之精髓，也是中華文化的傳承。
在設計前期麥吉乇的設計師們頭腦風暴，將以鴻雁為造型，以飛揚、昂首向上的姿態飛向遠方，寓意志向遠大，不甘平凡的夢想，帶著小朋友的夢想飛向遠方，也是體現了“奮發進取、勇于開拓、求實創新”的園風；鴻雁喜結群，常成群活動，logo圖形也是以組合形式呈現，有團結和諧之意；我們將兒童繪畫中獨有的稚拙感結合到標志設計中來，以最純粹、最本真的方式來呈現，雖純粹卻也最能打動人心，同時也體現兒童鮮明的個性特征：天真、大膽、夸張、浪漫、率真、無拘無束... 用充滿童趣的表現手法融合到標志設計中，引起小朋友的情感共鳴；我們更希望這不僅僅是一個視覺符號，更可以伴隨兒童成長，反映兒童的天性。
Hongyan kindergarten takes "responsible education for children today, tomorrow and future" as its tenet; sets up "unity and harmony, forge ahead, dare to explore, realistic and innovative" as its style; and realizes the educational goal of "fraternity, happiness, nature and innovation". The ambition of a swan and a great Hong, which means lofty ambition, is not only the essence of Chinese culture, but also the inheritance of Chinese culture.
In the early stage of the design, Maggie Torr's designers brainstorm that they will take the shape of wild geese and fly to the distance in a flying and upward attitude, implying that they are ambitious and unwilling to dream of ordinary things, and fly to the distance with children's dreams, which also reflects the garden style of "forging ahead, pioneering, realistic and innovative"; wild geese like to form groups, often act in groups, and logo graphics are also in combination We combine the unique sense of childishness in children's painting with logo design, and present it in the purest and most authentic way. Although it is pure, it can move people's heart most. At the same time, it also reflects children's distinctive personality characteristics: innocence, boldness, exaggeration, romance, frankness, unrestrained We hope that this is not only a visual symbol, but also can accompany children's growth and reflect children's nature.
