客戶 / Client's name：ABC教育集團
設計內容 / Design content ：VI/IP設計
設計日期 / Design date：2020-11-15
地址 / Project address：安徽 · 蕪湖
ABC選用了盾牌形式的標志設計，具有國際化意義，結合花朵的稚嫩外形，為標志增添了柔軟的孩子般的天真，具有儀式感的絲帶造型，撐起了整個標志，代表著新生，希望，成就與收獲；絲帶上“feel the wisdom in the game，building moral character in learning”意為“玩出智慧，學出品行”，抽象化的字母“ABC”充分融入園所理念，字母A代表著山川，生長，積極向上；正如充滿朝氣的孩子，迎著太陽，沐著春風，在ABC玩中學，學中長，字母B代表著關愛，擁抱，平衡，正如ABC也致力于和家長孩子們一起打造溫暖的幼兒天空，真正實現家園共育，打造孩子們快樂成長的港灣，字母C代表著向心力，積累積淀，靈活多變，正如ABC發掘孩子們的探索力，想象力，充分調動他們的自主性和靈活性，大膽開拓，積極創新，開辟獨具特色的幼教新天地。
麥吉乇在充分了解需求之后，設計師想通過盾牌的圖形寓意ABC擁有開闊的胸懷，雄炬的目光，以及多元化，一體化的辦學思想，更代表ABC以合作為榮，以奮斗為樂，以事業為魂，形象刻畫了“海盜天邊天作岸，山登絕頂我為峰”的寓意。
ABC chooses the logo design in the form of shield, which has international significance. Combined with the tender shape of flowers, it adds soft childlike innocence to the logo. The ribbon shape with a sense of ritual holds up the whole logo, representing rebirth, hope, achievement and harvest. On the ribbon, "Feel the wisdom in the game, building moral character in learning" means "play wisdom, learn morality". The abstract letter "ABC" is fully integrated into the concept of the garden. The letter "A" stands for mountains, rivers, growth and positive progress. As energetic children, against the sun, in the spring breeze, playing in the ABC school, learning to grow, the letter B represents love, hug, balance, as ABC is also committed to parents and children together to build a warm baby sky, produced real home, make the children happy growth of harbor, the letter "C" represent the centripetal force, accumulate accumulate, flexible, Just like ABC excavates children's exploring power and imagination, fully mobilizes their autonomy and flexibility, boldly explores and actively innovates, and opens up a unique new world of preschool education.
Maggie torr after fully understand the requirements, the designers want to shield graphics implies ABC with open mind, the look of the male torch, and diversification, the integration of school-running idea, more cooperation on behalf of the ABC to be proud of, to strive for fun, to business as the soul, image depicts "pirates of the sky day for shore, mountain climb tiptop I for peak" of meaning.
