客戶 / Client's name:育蘭國際幼兒園
設計內容 / Design content :VI設計
設計日期 / Design date:2020-01-10
地址 / Project address:江西 · 南昌
育蘭國際幼兒園運用取“YULAN”的“YL”做升級優化,突出品牌名稱;以幾何的形式作為呈現手法,“U”形為原型,既表現了字母的外觀,同時也是樂觀穩定的代表;將“Y”的造型,做延伸處理,使其形成一個樹苗與書籍的造型,意味著成長與知識,代表幼兒的茁壯成長與對未來的美好憧憬;做同樣圓弧的處理,體現運動與自信感,象征著孩子們熱愛生活,自信自立的精神品質;圓形是成長之圓的代表、星星是光明、智慧、引領前行的象征;匯聚在一起,即意味著團結、互助、友愛、向上;一副高舉智慧的畫面,寓意讓每一位孩子可以得到智慧的熏陶。
麥吉乇在充分了解需求之后,色彩選用冷暖結合,對比感鮮明,采用干凈的自信藍、活力的創意黃、希望的薄荷綠、亮眼的知識粉,給予孩子光明、自信、正直的學習成長環境。
YULAN International Kindergarten uses the "YL" of "YULAN" to upgrade and optimize, highlighting the brand name; In geometric form as the presentation technique, "U" shape as the prototype, not only shows the appearance of the letter, but also represents optimism and stability; The shape of "Y" is extended to form a shape of saplings and books, which means growth and knowledge, and represents children's healthy growth and beautiful vision for the future. Do the same arc processing, reflects the movement and a sense of confidence, symbolizing the children love life, confident and independent spiritual quality; The circle is the representative of the circle of growth, and the star is the symbol of light, wisdom and guidance. Gather together, that means unity, mutual assistance, friendship, upward; A picture of holding high the wisdom, meaning that every child can get the influence of wisdom.
After fully understanding the demand, McGee soybean makes it clear that the colors are made by combining cold and warm with distinct contrast. It uses clean confident blue, vigorous creative yellow, mint green of hope and bright knowledge powder to give children a bright, confident and upright learning environment.