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Brand Confession

品牌自白

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榆林婦聯幼兒園以圖形標為設計出發點，可以增強品牌代入感；本次設計以石榴寶寶為原形，以扁平化的形式來進行呈現，將石榴簡化，提取保留石榴的主要特征，使之更具趣味性，同時也更貼近小朋友的審美風格；石榴意指“一花多果，一房千子”；“和睦和諧，凝心合力”，將石榴作為頭部造型突出“用愛養育，用心教育”的教育理念；另一方面，頭部造型又是水滴造型，寓指“滴水之恩”。

麥吉乇在充分了解需求之后，采用局部夸張的手法，將頭部放大，臉部縮小，同時融入石榴花的造型，形成對比；色彩選用石榴紅、溫馨黃，寓意紅紅火火，能夠增強品牌的代入感，更加富有童趣。

Yulin Women's Federation kindergarten with graphic logo as the starting point of design, can enhance the sense of brand substitution; This design takes the baby pomegranate as the original shape and presents it in a flat form. It simplifies the pomegranate, extracts and retains the main features of the pomegranate, and makes it more interesting and more close to the aesthetic style of children. Pomegranate means "a flower more fruit, a room thousand sons"; "Harmony and harmony, coagulate the heart together", pomegranate as the head shape highlights the education concept of "raising with love, education with heart"; On the other hand, the head shape is water drop shape, meaning "dripping grace".After fully understanding the needs, McGhee doesnt like to enlarge the head and shrink the face by using local exaggeration. At the same time, he blends in the shape of pomegranate flowers to make a contrast. The color selection of pomegranate red, warm yellow, meaning red, can enhance the sense of substitution of the brand, more full of childlike fun.