圖形不單單只具有形式表線、信息敘述和傳達的功能，同時它還有吸引人、感動人、縮短時空距離的距離的功能，圖形設計的主要功能是傳達信息，是視覺傳達的基本形式。正因為如此，圖形才被廣泛使用。
Graphics not only has the function of form line, information narration and communication, but also has the function of attracting people, moving people and shortening the distance between time and space. The main function of graphic design is to convey information, which is the basic form of visual communication. Because of this, graphics are widely used.
1、圖形的概念和特征 | The concept and characteristics of graphics
（一）圖形的概念
中國傳統意義上的圖形概念與設計學科中的圖形概念存在一定的差別。視覺藝術中的“圖形”概念與信息和傳播有著密切的關系。廣義的圖形概念應該界定為：圖形( Gr a phi c ) 是所有能夠利用來產生視覺圖像并轉為信息傳達的視覺符號。
There are some differences between Chinese traditional graphic concept and graphic concept in design discipline. The concept of "figure" in visual art is closely related to information and communication. The generalized concept of graph should be defined as: graph is all the visual symbols that can be used to produce visual images and transform them into information transmission.
（二）圖形語言的特征
圖畫式的圖形語言是一種有助于視覺傳播的簡練而單純的語言，具有直觀性。圖形語言具有傳播的特性。圖形語言和文字一樣，一旦被大家公認，它的內涵就確定下來且不易改變。
Pictorial graphic language is a concise and simple language which is helpful to visual communication, and it is intuitive. Graphic language has the characteristics of communication. Graphic language and text, once recognized, its connotation is determined and not easy to change.
2、圖形類標志在語言表達上的優勢性表現 | The advantage of graphic symbols in language expression
圖形標志是以富于想象或相聯系的事物來象征企業的經營理念、經營內容，借用比喻或暗示的方法創造出富于聯想，包含寓意的藝術形象。其優勢性表現在：圖形是傳播信息的形象簡語；圖形是最易識別和記憶的信息載體；圖形是世界通用語言；圖形具情緒感染力和精神浸透力。
Graphic logo is to use imaginative or related things to symbolize the business philosophy and business content of an enterprise, and to create an artistic image rich in association and implication by means of metaphor or implication. Its advantages are as follows: graphics are the image language of spreading information; graphics are the most easily recognized and memorized information carrier; graphics are the universal language in the world; graphics have emotional appeal and spiritual penetration.
3、圖形標志設計的原則 | Principles of graphic logo design
成功的標識，既要有獨創性，又需要具有強烈的藝術美，設計師設計中并非簡單的“拿來主義”，如果不求甚解、依樣畫葫蘆，照搬一些他人的東西或原始的一些符號，就開始進行膚淺的形式美和現代美的組裝，那么設計出的標識難免會落入俗套。在標識設計中，要本著科學求實的態度，去偽存真，把各種各樣的點、線、面、體進行分割與組合，運用藝術原則和藝術規律，強調標識的形式感和現代性，結合傳統裝飾圖形藝術，從簡化的字母、字體以及現代抽象圖形的角度來著手進行設計，兼收并蓄，融會貫通，不斷發展創新，設計出的標識不僅具有現代感、信息感、商業感，而且具有較強的審美性，就會設計出意義深遠屬于我們 民族的又是國際化的現代標識。
A successful logo needs not only originality but also strong artistic beauty. The designer's design is not a simple "taking doctrine". If he does not seek to understand, draw gourd according to the example, and copy some other people's things or primitive symbols, he begins to assemble superficial formal beauty and modern beauty, then the logo will inevitably fall into the stereotype. In logo design, we should adopt a scientific and realistic attitude, eliminate the false and retain the true, divide and combine all kinds of points, lines, surfaces and bodies, use artistic principles and artistic laws, emphasize the sense of form and Modernity of logo, combine traditional decorative graphic art, and design from the perspective of simplified initials, fonts and modern abstract graphics Through continuous development and innovation, the logo designed not only has a sense of modernity, information and business, but also has a strong aesthetic, which will design a modern logo of far-reaching significance and internationalization belonging to our nation.
麥吉乇設計觀點：
Maijituo design point of view:
重視幼兒園平面設計，設計出科學的有利的視覺識別，是傳播幼兒園教育理念、建立幼兒園知名度、塑造幼兒園形象的快速便捷之途。
Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.
免責聲明：本文章部分參考資料來源于網絡，本網站對文中所述文字和內容的真實性、有效性不作任何保證和承諾，不承擔由此引發的法律責任，如有侵權，請及時告知作者予以刪除。
